To attain such high aspirations, Google set an aggressive research and development agenda that employed more expensive technology and aimed for full automation, rather than using off-the-shelf technology that enable narrow applications.

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The 50% cost reduction in Simpana 10 is due to workflow automation, parallel deduplication using a grid-based architecture as well as customizable web-based reporting and services to support multi-tenancy access, self service operations and chargebacks.

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Using this, developers will come up with apps that can "introduce themselves, " automatically installing themselves on 1 or 100 servers at once using the internet-era language XML. Such automation is supposed to be the last nail in the mainframe's coffin.

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Using this, developers will come up with apps that can "introduce themselves, " automatically installing themselves on 1 or 100 servers at once using the Internet-era language XML. Such automation and, of course, the power of cheap chips from Intel is supposed to be the last nail in the mainframe's coffin.

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Their rough-hewn prototype sits in a small room at Trust Automation's headquarters in San Luis Obispo, California, using a water-filled vitamin bottle as a shock absorber. ("It runs like a Corvette on a Pinto engine, " Safreno says, smiling.) The ratty demo reel first shows a 22-second clip of an actor walking on a grassy lawn, past a blurred van, squirting water with a hose, at 24 fps.

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The same automation and control that gives organizations the ability to scale up or down using multiple servers when demand increases also allows them to migrate entire server deployments to a new infrastructure when disaster strikes.

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In addition to using the Nexus Q and Nexus 7, the company combined its expertise in motion control and automation with Google's Android ADK 2012, Autodesk's Maya and even Linux.

ENGADGET: Visualized: Kinetisphere takes Nexus Q into another dimension at Google I/O 2012 (video)