The innovations that succeed are those that have the time and space to test and learn and the money left over to then iterate and tick and tack between different approaches until they nail the job of the user.
Their product does an excellent job of meeting the needs of both farmers and consumers through intuitive user experience and a knowledgeable support and customer service team.
Chris Soghoian, a technologist and policy analyst at the American Civil Liberties Union, told the Threatpost security blog that Mr You's main job would be "to keep the company out of privacy-related trouble" rather than to protect user privacy.