In-dash or on-dash, the rich multimedia, touch user interface and powerful computing capabilities of the SiRFprimaII SoC combined with CSR connectivity and audio technologies enable OEMs and ODMs to focus their limited resources on creating highly differentiated, feature-rich navigation and entertainment systems at competitive price points.

ENGADGET: CSR sharpens indoor and in-car navigation with SiRFstarV, SiRFusion and SiRFprimaII

His visions have included creating one of the first personal computers, commercializing the graphical user interface on the first Macintosh, bringing design to computing with the iMac, and developing the iPod.

FORBES: Magazine Article

Greater portability, better mobile connectivity and expanded cloud storage are helping define the post-PC dominated world, and we are starting to see actual computing itself shift to the Cloud and only the user interface is needed to operate.

FORBES: Cisco Rides Cloud Success To $20 Stock Price