ZipCar creates value for consumers after all financially-crippled students and urban dwellers love the idea of being able to drive on the weekends without having to own and park a car just for their own use.

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Later, tango singers, led by Carlos Gardel, wedded melancholic lyrics of urban alienation and unrequited love to tango's florid musical notes.

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"I love the idea of an urban corporate campus with all the energy and variety that provides, " Twitter co-founder Jack Dorsey tweeted last February, after opening his company's new headquarters in a formerly derelict Art Deco building in San Francisco's Mid-Market neighborhood.

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Then, I asked myself, was that Keith Urban, the country singer with the beautiful twang that my ex use to love?

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These love to pretend that they live in one of the world's toughest urban jungles, beset by warring gangs and malevolent Nature, when, in reality, the biggest danger they face is that the person behind the counter at Starbucks might mis-hear their order for a double tall, decaf, non-fat latte with a vanilla shot and make their coffee with full-fat milk by mistake.

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Urban combat is the deadliest form of warfare, not least because the Taliban or Iraqi insurgents love to fortify buildings and booby-trap doorways and windows, as in the Battle of Fallujah.

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Although Billy Crystal, the star and moving force, still gets a mite dewy-eyed and message-y (this time about brotherly love), he manages to parody as well as act out the fantasies and sensitivities of fortyish urban males.

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But black men don't even bother to romance women in love songs anymore, says Kimberly Hines, editor-in-chief of SoulBounce, an online progressive urban music site.

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