Eventually, the most successful of the companies are likely to upgrade to new versions of Microsoft products available online.

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It would not be terribly hard for Apple to upgrade its Airport line of wireless home-networking products to increase data-transmission speeds and create a new hardware device that allows users of its iTunes music software to play their music on home stereo systems.

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Your share of their wallets increases as they upgrade to higher-priced products or services and respond with enthusiasm to new offerings.

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Companies needing to upgrade their security would have the flexibility to decide how best to do so using the wide range of innovative products and services available in the marketplace.

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We also note that the iPad mini shows management is aware of the need for lower-end products that ultimately offer a foothold in markets where Apple can capture upgrade growth (i.e. the 40% of the tablet market that is owned by mostly Amazon, Samsung, Google and ASUS).

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