In previous Tours de France, Heras had been the mountain lynchpin of Armstrong's Tour de France successes, helping coax the American up the toughest climbs.

BBC: SPORT | Other Sport... | Cycling | Roberto Heras

More useful would be to use the next seven years to coax the violent young men of the favelas to take up sport, or to get construction jobs.

ECONOMIST: Brazil and the Olympics

The network did manage to coax 59 percent of former Nextel customers to stay tied up with Big Yellow, which may account for it selling nearly 1.2 million Direct Connect devices.

ENGADGET: Sprint sells 1.5 million iPhones, 1 million other smartphones, but makes a net loss of $767 million

Typically, retailers spend the weeks leading up to Black Friday and the official kick-off of the holiday shopping season plotting on how to coax shoppers inside their stores.

FORBES: Connect

It became a carrot to coax the DPJ into supporting the LDP's legislation before Mr Aso trumped up a new reason why an election must be held off for the public good.

ECONOMIST: Japan's beleaguered prime minister calls an election