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Officials are estimating up to one thousand deaths though no official death toll has been released.
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Many were giving up, with the report estimating that 39 million people had withdrawn from the labour market.
BBC: World jobless numbers rise, says UN labour agency
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Stratfor ups the ante, estimating demand will go up by 400, 000 to 750, 000 barrels of oil equivalent per day.
FORBES: Japan Will Struggle To Meet Electricity Demand
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Even the rivers of the Kola peninsula, so heavily promoted by American and British travel companies, now seem under threat, with biologists estimating that poachers kill up to 50% of the salmon run on the Kola River and as much as a third on the Umba, Kharlovka and Rynda.
ECONOMIST: Exotic sports: A new angle on Russia��s crisis | The
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Its worth noting that ADP is estimating a stronger pick-up in construction employment than the payroll series, at least right now.
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It called China the "paramount driver of growth" in the luxury sector, estimating its consumers would make up 34% of global luxury spending by 2015.
CNN: Vera Wang makes fashion faux pas at first China store
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The problem with over estimating your market is that you can end up thinking your company can be scalable far beyond reality, which can mislead you into seeking inappropriate financing or taking unnecessary risks.
FORBES: How Big is Your Market, Really?
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An AA spokesman said it was estimating a total of 19, 000 callouts on Friday, up from 9, 500 on an ordinary day.
BBC: UK shivers in -11C cold snap amid forecasts of snow