Activities that once served as loss-leaders to get gamblers in the front doorandup to the blackjack tables now produce over half of all revenue at many large casino operators.
"I have met some people who have been helping to get traffic through deep standing water, and some who have spent the night mopping up because the water came over their front door steps in South Cerney, " he said.
If a bank can't spare anybody to work the doorway, says Marchese, "I tell branch managers to put a bell over the doorand just have everybody on the teller line look upand say hello, " the way chefs do in small sushi restaurants.