And while anyone can be driven toward celebrity, people from poor upbringings can find fame to be an alluring way to fulfill some otherwise unfulfilled need.

FORBES: Magazine Article

Martine Aubry, the employment and welfare minister who devised the scheme, says she expects most of the jobs, having identified a real but unfulfilled need, will go on being paid for by those who appreciate the service.

ECONOMIST: France

"That need remains unfulfilled and they can't handle it, and so they turn to trying to become famous as a substitute for the satisfaction for this basic need, " he said.

CNN: How the 'fame motive' makes you want to be a star