However given that Colgate has historically underspent in media and not competed with the other global players in advertising spending and so we do not see the company launching into a massive ad campaign which might not bear fruit.

FORBES: Targeted Spending Could Lift Colgate

And the point David Willetts makes is right, there are far too many different schemes all competing with each other that people find it difficult to access the money to the point that every single one of the Government regeneration schemes that has been introduced is massively underspent.

BBC: News Online

My point is you don't know how that's going to be spent, in one of the years in the last year that we were aware of, they underspent the money that was allocated to the health service as well and my problem is, look the government doesn't seem to have any sense of where they're going.

BBC: News | BREAKFAST WITH FROST | Interview with Iain Duncan Smith MP, Conservative Party leader