At the same time, never underestimate the power of winning and playing in big markets.
Never underestimate the power of Improvisation to turn an unpopular change into a winning strategy.
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Their mistake: to underestimate the power of the Internet's distributed technology to evolve with demand.
Think beyond yourself, and never underestimate the power of sincerely caring about another person.
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Which brings me to my second piece of advice: Never underestimate the power of your example.
WHITEHOUSE: President Obama Speaks at Barnard College Commencement Ceremony | The White House
You should never underestimate the power of bureaucrats to spoil a good thing.
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One rule of negotiating that I always keep at the forefront: never underestimate the power of ego and insecurity.
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You must never underestimate the power of a small a detail or the importance of a bit of information.
So never underestimate the power of what you can do as an individual.
There is a rule of negotiating that is paramount to me: never underestimate the power of ego and insecurity.
So personalization, to me, has taken on a whole new meaning, and I will never underestimate the power of being personal.
Second, do not underestimate the power taking action has to change minds.
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"Having been in this business a long time, I think that you never can underestimate the power of American values, " Mr. Gates said.
And no matter how ridiculous the suit may sound, in legalese-speak both companies do have "tiger"-related trademarks, so never underestimate the power of law to completely confound us all.
Do not underestimate the power of your example.
WHITEHOUSE: President Obama Speaks at Barnard College Commencement Ceremony | The White House
Never underestimate the power of the Force.
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People are increasingly relying on insights and experiences of those they know before making a variety of decisions, from their career to what detergent to purchase, so it is important to not underestimate the power of word-of-mouth and how quickly it can spread through social media.
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But we should be open to that dialogue, and not underestimate the power of the American people, over time -- despite millions of dollars of advertising to the contrary from the insurance industry and others -- we should not underestimate the American people's willingness to say, okay, I got it.
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The European Central Bank's offer to buy unlimited quantities of the bonds of governments that have requested support from the euro zone's bailout funds has already eased fears of a euro break-up, serving as a reminder that it is always a mistake to underestimate the power of a central bank.
That looks expensive - but we mustn't underestimate the sheer power of the iPad brand.
But I also know that leaders can sabotage a great presentation if they underestimate or ignore the power of body language.
No one should underestimate the effects of the power of language on presidential reputation.
Those leaders should not underestimate, however, the power of 75, 000 angry activists.
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Tradition may be an obstacle now, but never underestimate what smart programmers and a lot of cheap processing power can do.
"With the power of Toyota behind it, you can never underestimate Lexus, " says BMW's worldwide sales and marketing chief, Michael Ganal.
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