"It's very uncool to admit it, but yes, I would pay money to come back, " he said.
So whether or not it ever loses its reputation as uncool makes no difference to me.
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Our studies show that people think of energy efficiency as cheap, and cheap is definitely uncool.
"It's particularly uncool on Wall Street now to have a big beautiful Mercedes or sports car, " he says.
Perhaps the next phone should cater to the uncool, those of us who find using smartphones next to impossible.
If everything is uncool or played out instantly, is anything cool at all?
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They were also hilarious, something the uncool can have a hard time with.
The idea was that young people would think it was uncool and leave.
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No, Mom, he whined in the voice that the very young save for the very uncool, that is an iPod.
Even the dark drama Six Feet Under features a gay character finding solace in, of all uncool places, his church.
Allocca feels that mainstream attention actually sustains these trends and increases their popularity rather than killing them by rendering them "uncool".
But while it might be uncool to say so, the future of Britain's tourism industry may still lie in the past.
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That's why it becomes particularly challenging when a hip "young person's" social app is swallowed by a big, old, uncool Web company.
Why did the entertainment industry look so uncool when talking about SOPA?
Not only would a skyscraper penthouse office be uncool" for a New York tech titan, Mr. Mayer argued, "it would be untenable.
Nike gets most of its sales from giant retail chains, not skate shops, but the contretemps was enough to make Nike uncool with the teenage skateboarding crowd.
For enlightened souls of the "Millennial Generation, " cars have become surprisingly uncool riding light rail, bicycles or even buses is a healthier, more politically correct alternative.
And it was decidedly uncool to be a Boy Scout.
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The younger one was actually a decent tennis player with a killer instinct, but decided, as had her older sister before her, that there was something uncool about being competitive.
Once Ravi understood that he would be living with Clementi, not Picone, he felt that he knew these essential facts: his roommate was gay, profoundly uncool, and not well off.
This is one reason why Apple and Google are finding it hard to crack the enterprise world, while uncool companies such as Oracle, Cisco, Microsoft, and IBM rule them.
Who'd perform the thankless work of being comparatively uncool?
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Stephen Barker Turner plays the fussy, seriously uncool school bureaucrat who has turned the initial meeting between the two the last day of classes before spring break 2007 into an interrogation.
Or is the idea that the ordinance will nevertheless get an idea in the air, in the way that smoking gradually became uncool and New York Mayor Michael Bloomberg hopes will happen with massive sugary drinks?
More recently I wrote Direct Mail Now Integrated With Google in which I essentially laid out the fact that direct mail, the uncool kid at the marketing party, is going digital, in a matter of speaking.
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