The biggest shareholder of Ulta is a company based in the Netherlands called Doublemousse B.

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Ulta Salon Cosmetics and Fragrance is a chain of beauty superstores based in Bolingbrook, Ill.

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Grant Achatz' ulta-modernist Alinea in Chicago fell from seventh to 15th this year.

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But the billionaire brothers and their company appear to have done their best not to make their stake in Ulta Salon well known.

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But on second look, Ulta is more of a beauty disruptor.

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Shares of Ulta Salon have increased by 100% in 2011 alone.

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Among publicly traded competitors, Parlux competes with perfume manufacturer Inter Parfums (IPAR), while Perfumania competes with beauty products retailers like Ulta (ULTA) and Elizabeth Arden (RDEN).

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Ulta Salon is probably the leading store in that group.

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And if the market tops additional leading stocks like Amazon ( AMZN), Salesforce ( CRM), Halliburton ( HAL), Wynn Resorts ( WYNN), and Ulta Salon ( ULTA), for example, the market direction will be obvious.

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Anyway Ulta is tackling that head-on.

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Ulta Salon was founded in 1990.

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