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Analysts say the UAP could win a few conservatives seats with a campaign bankrolled by Palmer.
NPR: Australian Behind New Titanic Plans Political Bid
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He described the historic example of UAP as a "shining light" for where Australia needed to go.
NPR: Australian Behind New Titanic Plans Political Bid
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UAP, a French insurance company which had a majority share in PanEuroLife and was taken over by Axa in 1996.
ECONOMIST: Tax evasion
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But Bbar saw that outside France, uap complemented axa. axa was strong in the U.S. and Asia, whereas uap was strong in Germany, the U.K. and Belgium.
FORBES: AXA aims at AIG
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UAP, a French rival with a large presence in Germany.
ECONOMIST: Local restrictions permitting
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It has been set up by UAP Insurance of Kenya, Safaricom, Kenya's biggest mobile-network operator, and the Syngenta Foundation for Sustainable Agriculture, part of a big Swiss agribusiness group.
ECONOMIST: Insuring crops with a mobile phone
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Unfortunately for its new shareholders, chairman Jacques Friedmann was a longtime civil servant who knew little about the insurance business -- before uap he had run state-owned Air France and Compagnie Gnrale Maritime.
FORBES: AXA aims at AIG
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Australian National University political scientist Norm Abjorensen described the original UAP as a divided and "hastily cobbled together alliance" during a period of economic crisis that met an end analogous to the Titanic hitting an iceberg.
NPR: Australian Behind New Titanic Plans Political Bid