Launching on December 2007 as a simple catch-up website, BBC iPlayer has helped pioneer TV on demand by offering audiences the opportunity to watch selected TV programmes for up to 7 days after broadcast.
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All of the movies will be available via 11 dedicated Sky Movies channels, Sky's comprehensive TV on-demand service and Sky Go, the award-winning multiplatform TV service.
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NBC's live stream will run different ads from those on TV, but Super Bowl viewers will be able to pull up the TV commercials on demand through the website shortly after they air, an NBC Sports spokesman said.
Mr Halton said the service "combines the best TV with on demand services and internet content".
This new name is more accurate, as the service does deliver content recommendations for both live programming and movies and TV shows on demand.
For more information on Xfinity TV and Xfinity On Demand www.xfinity.com.
As with TV on-demand, consumer behaviour typically shifts dramatically as they begin to take advantage of the freedom 4G offers them, mobilising their Internet use to never-before-seen levels downloading videos and other media, and speeding up their migration from desktop to mobile platforms.
Mobile World Congress is just a few days away, but that hasn't stopped Samsung from pulling back the curtain on TV Discovery: a new service that lets users search for and watch live TV, on-demand video and even online content from outfits such as YouTube.
"The expansive selection of channels from FiOS TV and on-demand content from Verizon's Flex View library further strengthens LG's Smart TV platform, giving consumers of all ages a virtually limitless amount of entertainment on TVs, Blu-ray players, PCs, even tablets and phones, " said Samuel Chang, vice president, Smart TV and Innovation, LG Electronics USA, Inc.
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Consumers will experience both live TV and video on demand anywhere on the Bouygues Telecom network.
Brits are also the most likely to watch TV-on-demand and use digital video recorders, the report suggests.
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Our subscribers will not only have access to TiVo's user experience but Cox's robust Advanced TV offering including On DEMAND service.
At the same time, the battleground is beginning to move into the home with TV, video on demand, streaming services, gaming and home automation.
First, the idea of needed to sit in front of a TV to experience a program was chipped at with VCR (which still were relatively complicated to operate) and then DVRs, which made most TV an on-demand model.
This involves setting up media partnerships, and making a play to be not necessarily the only provider of media to the TV screen, but the media provider of convenience, switching quickly between live and recorded TV, media on demand and games, accessed by Bing search.
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The current version of the Apple TV already easily streams on demand content from iTunes and the internet.
XBox is leading the way in offering a multi-entertainment package, with On Demand TV becoming a larger part of its offering.
The result is the ability to simply speak to change the channel, and browse, bookmark and search for content on both live and On Demand TV programming.
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We are living in the Wild West of On Demand TV and which section of the frontier a company commands will tell a lot about how prosperous its future will be.
It also has a few deals with the makers of set-top boxes to power the software that runs TV guides and on-demand services over the internet and this too could be a way to spread Silverlight usage.
The news TV app combines existing on-demand video and text content from BBC News online and brings it to connected living-room TV screens.
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Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey towards becoming a fully fledged entertainment powerhouse.
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The easy-to-navigate interface organizes content on five dynamic panels, including Smart TV program guides, video-on-demand, apps, social and personal content.
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New services like digital cable, high-definition TV, video-on-demand, and digital video recorders are proving extremely popular with customers.
Mediaroom was Microsoft's try at an Internet TV platform, serving up on demand content to PCs, TVs and mobile devices through partnerships with cable companies.
Bob Liodice, who heads the ANA, says it is putting Canoe together with a few ANA member companies to test the interactive TV and video-on-demand space.
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Comcast unveils high-definition TV and video-on-demand services.
Others say fixed-line operators, especially those that have a strong fiber optic backbone in place, are better bets because they are players in the broadband services game -- offering pay TV, video-on-demand, home shopping and banking as well high-speed Internet access.
Today, Comcast's Xfinity TV offers the most live sports and more than 75, 000 TV shows and movies that are available anytime on Xfinity On Demand, XfinityTV.com and through the Xfinity TV app, as well as a suite of tools and features to personalize and manage viewing across screens.
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