When Europe's new digital-television channels want to offer potential audiences something to make it worth buying a new and expensive set, they turn first to sport, but then to Hollywood.
Many team owners are clamoring to see the sport turn into a franchise system, similar to professional football and baseball.
Worcester's decision to turn to Ruddock was first revealed by BBC Sport on Monday.
The latter are connected with a bid to turn part of the Stadium into a Formula One track and the sport's supremo Bernie Ecclestone confirmed to the Daily Telegraph newspaper he had been consulted on the scheme.
Instead of being bound by the shackles of discontent and animosity that normally accompany the collective bargaining process, the sport can finally turn its attention to matters of importance regarding the on field product.
Dubbed the "Bo Series, " these four bots sport the ability to walk and turn, move and grip with their arms, dozens of pre-programmed functions such as picking up objects, dancing, burping, whistling, and a kicking out a fair selection of " Kung Fu moves, " not to mention the ability to dictate your new friend with an IR remote.
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So unlike a sport like football or hockey that can turn to rule changes to improve player safety, extreme sports are only going to become more dangerous as participants push the limits of what humans can do.
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We love seafood specialists Tip Top and their staff, who sport old socialist uniforms and scowls that eventually turn to smiles.
He is already known to serious fans of the sport, but he will soon turn heads around the world when he cashes in with a major European contract.
Poetry Parnassus is part of the South Bank Centre's "Festival of the World, " in turn part of the Cultural Olympiad, designed to spread the Olympic fervor beyond sport to the arts.
"An Indian GP would satisfy the legions of Indian fans of the sport who are currently glued to the television on Sundays and turn up in droves at various venues where large viewing screens are put up, " said Narain Karthikeyan, who became the country's first F1 driver in 2005.
The stage was set for a motivated organization to take advantage of the situation and turn it into a positive one for the sport of soccer.
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Increasingly these days, women may affect an interest in the game, but on closer examination they turn out to be mainly interested in men, either off the pitch or on, not in the sport itself.
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"People may say it is a 'group of death' but we have got a great opportunity to play some of the best sides in the world and turn them over, " Lewis told BBC Sport Wales.
As for Mrs Buffet, she has proved an incisive minister of sport in the Socialist-led coalition government of Lionel Jospin, notably by refusing to turn a blind eye to rampant drug-taking in the annual Tour de France cycle race.
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