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One of the reasons we are hiring all these scientists is to try to innovate at the level of core competencies and the science of comprehension.
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Zyman's message is made clear by his title--companies that try to innovate their way to greater sales and profits will fail more often than those that renovate their way to growth.
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As for the corporate embrace of innovation: before we give in to temptation, and dismiss these efforts as cynical platitudes, consider the following: what if a senior leader within a large company decided she genuinely wanted to innovate, to try to get a traditional corporation to think differently, to share ideas better, to express passion and enthusiasm, and to leverage scale to maximize the impact of such innovative thinking.
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Groups of teachers and administrators who wanted to innovate and try new things would band together and little laboratories of education would emerge.
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Idea is then free to innovate, to try modern designs, to reach out for something new and exciting.
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Instead of trying to figure out how to pay for the cost of care, we try to work on the other half of the equation: How to innovate to reduce costs and improve the quality and accessibility of care.
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Instead of carriers trying to outprice and out-innovate each other, he said, they will set up regulatory offices to try and skew the rules in their favor.
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From the founding through the beginning of the twentieth century, government kept Americans free to create, innovate, and compete, to keep the results if they succeeded, and to try again if they failed.
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