After two decades of development and trial marketing, Wills is nearly ready for a full launch.
ECONOMIST: House of Windsor
The marketing consultant is working with local partners in Sudan to conduct a marketing trial and explore how to make the stove affordable to a large number of low-income buyers.
FORBES: How A Market-Based Approach Can Solve A Humanitarian Problem In Darfur
Even clinical-trial failures can make great marketing copy.
FORBES: Snake Oil in Your Snacks
You'd never guess from the breathless marketing that when Lifeway tested ProBugs in a clinical trial, it failed spectacularly.
FORBES: Magazine Article
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