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An unsaturated market, for one, will permit ample growth for both Netflix and competitors like Redbox in its traditional rental delivery business.
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In a nice touch, drivers age 21 to 24 don't pay additional fees to use Zipcar, On Demand or Car2go, while most traditional rental companies charge younger drivers a premium.
BBC: Pay-as-you-go rental cars
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Zipcar has thrown a monkey wrench in the traditional car rental business over the last few years.
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But Clayton is not deluding himself that the traditional DVD rental market is going to make a comeback.
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Whereas traditional car rental companies choose standard cars in the dullest colors of the rainbow, the first Zipcar was a tricked-out lime-green Volkswagen Beetle.
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The business model differs from that of traditional video rental stores that typically let customers pick movies from an available physical library of titles.
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Zipcar has thrown a monkey wrench in the traditional car rental business over the last few years, and it currently serves over 673K members with a fleet of over 9K vehicles.
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We tend to think of them as alternatives to traditional car rental, but companies like Getaround see themselves as social enterprises designed to serve the greater good by reducing traffic and air pollution.
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After a certain threshold of about 24 hours of continuous use, the bill accumulated at by-the-hour or by-the-minute rate typically exceeds the cost of otherwise paying a flat daily rate on a traditional car rental.
BBC: Pay-as-you-go rental cars
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As a result, they are able to deliver services at much cheaper prices than traditional car-rental companies, hotels, universities and encyclopedias.
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Most of the city's rental agencies offer regular guided tours, from the traditional (canal houses, Red Light District, Royal Palace) to the more outlandish.
BBC: Amsterdam on wheels