Carter has found that the social component helps students stay on track with their goals.
CNN: Pairing up to take the pain out of college search
Traditionally, a baseball or football team has only been able to track its ticket buyers--an important component of knowing the demographics of its customers--based on primary sales.
FORBES: Magazine Article
The fund simply aims to track the return of a market benchmark by buying and holding the component stocks.
WSJ: Vanguard Total Stock Market Index Fund
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