The biggest price tag of all is the bottom line on total cost of care.
FORBES: Money and Power Embrace Patient Engagement
Jason never talks to a prospective customer about "cost" or "price, " but instead about "total investment"--as if the guy were buying mutual funds.
FORBES: Correction Appended
Calculate the total cost of an item, including shipping and tax, when determining the lowest price.
CNN: Seven tips for safer online shopping
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