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Top bidders get better placement on the search results page.
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Express newspaper reported Saturday that Ambani has emerged among the top bidders for the agency that represents sports stars such as Rafael Nadal, Venus Williams and Novak Djokovic and model Gisele Bundchen, among others.
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Lots of bidders would be interested in EDS, including a few of the top Indian IT firms, SITA, Singtel (funded by Temasek no doubt), or even Samsung.
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It's a savvy strategy, because under FCC rules, if the regional bids top the bids for the C block, that block must be split up and apportioned to the highest bidder or bidders.
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