"Most of the institutionalised activity seemed to revolve aroundshoppingmalls or going for drinks or brunches, " says co-founder Ravi Bhusari, a Canadian-Indian who moved to Dubai in 2006.
Digital signage systems have recently become widely used around the world to show timely information and advertisements in shoppingmalls, passenger terminals and public facilities.
The hotel is located in the busy, central area around Ratchaprasong (full of offices, shoppingmalls and embassies) and conveniently connected via skywalk to the Rajadamri BTS Skytrain station.