Consumers had been pressured into accepting exorbitantly expensive plans to protect their identity or cover bills in the event of disability or job loss.

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But in a small country where expatriates outnumber locals by over 4-to-1, Qataris are worried about a dilution of their culture and are keen to protect their identity.

WSJ: Qatar, Unveiling Tensions, Suspends Sale of Alcohol

She said that she and others had been wearing the masks, not only to protect their identity but also because it has become a symbol of the movement against corporate greed.

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Guez says the community had to negotiate their identity against two majority groups -- Israeli Jews and Muslim Arabs -- displaying a dual attitude towards both groups to protect their identity.

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Citigroup says it has no reason to believe that this information has been used inappropriately, nor has it received any reports of unauthorized activity, but wants to make customers aware of the problem and provide them with suggestions on how to protect their identity.

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Partly to protect their distinct identity, Shia protested the general's clumsy attempt in 1980 to impose a uniform alms tax on all Muslims.

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Sarah is planning to issue legal proceedings against the Met for their part in the failure to protect her identity.

BBC: UK