Talk to ordinary voters far from the Paris elite, and the overwhelming reaction is nausea.
Moreover, his appeal to ordinary voters has allowed Mr Estrada to press ahead with measures that his predecessor neglected.
Mr Brown has long believed that only when the Westminster-watching elites are sick of hearing a sound bite is it beginning to get through to ordinary voters.
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Mainstream parties struggle to convince ordinary voters that they understand the popular anxiety about globalisation and the distrust of elites.
Is it Eurosceptic to think that a parliament that inspires 50% of its own members is hardly likely to inspire ordinary voters?
If the economy fails to revive, the party might want a financial whizz to top the ticket. (Mr Romney made a fortune in venture capital.) But he failed to connect with ordinary voters this year, and it is hard to see that changing in 2012.
It also hurt that he was seen as a dilettante, born to wealth and privilege and thus insensitive to the concerns of ordinary voters.
Everyone can also agree that the reaction of ordinary voters to the economic pain that still lies ahead, for large parts of Europe, will be most important of all.
In the nature of things, they are party activists who tend to be more extreme than ordinary voters.
Nor will it make the EU more democratic or bring it any closer to ordinary citizens: indeed, voters in three countries said no to its provisions, only for their wishes to be steamrollered.
After the disasters of Mr Osborne's earlier "pasty tax" Budget, this was a genuine attempt to be more in tune with ordinary voters.
His calculation is that ordinary voters will warm to his anti-business rhetoric, while company executives will focus on the fact that the Tory leader hopes to rely on moral persuasion to enforce good corporate behaviour rather than on new laws.
Mr Monti's problem is that he struggles to convince voters he is on the side of ordinary Italians.
But ordinary voters may find these distinctions a little hard to grasp.
"MPs should have to face the same problems with tax returns as their voters and the ordinary taxpayer, " Mr Wallace added.
But ordinary voters may have a long wait before the effects trickle down to them.
He reckons that chance meetings with ordinary voters are at least as important as opinion polls as a guide to public sentiment.
Six-figure salaries, lifetime tenure, and the opportunity to retire at full pay did not look inadequate to the elected officials, who make the same amount as judges and must face ordinary voters.
Leading officials in Brussels say they have to convince voters that Europe's model of open borders is in the interests of the ordinary citizen.
But the Lib Dems deliberately tried to cut through the "slick" campaigning and concentrate on the real issues they believed were worrying ordinary voters.
But today, thanks to unprecedented levels of special-interest political money, and a flood of secret and unlimited cash, ordinary voters are being left on the sidelines.
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Voters want someone who has the extraordinary talents necessary to do the job, yet who also seems ordinary and likeable.
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In the assessment of party officials and strategists, they must still convince American voters that Mr Romney has a credible plan to fix the economy and can be trusted to defend ordinary Americans.
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Some of it is local to Washington: this town's pundits feel soiled by Mr Clinton's activities in a way that the ordinary voters of Cleveland or Dallas do not.
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