The Go Daddy girl has 15 personal sponsors including: Coca-Cola, Nationwide, Tissot and Sega.
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The company has already done something along these lines with watch maker Tissot.
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The Tissot Le Locle Chronometer scored a respectable 764 out of 1000 points.
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Patrick currently has 10 personal sponsorships deals with the likes of Hot Wheels, Tissot watches, Peak Antifreeze and Marquis Jet.
The value for watches from common Swatch Group brands such as Tissot or Longines will not likely increase in value.
Four watchmakers backed the initiative: Suunto of Finland, Fossil of Texas, and Tissot and Swatch, both members of the Swatch Group of Switzerland.
He notes that Tissot sits in the highly profitable mid-market segment which the Swiss have cornered, and is associated with Swiss quality, not cheap gadgetry.
Unlike Tissot, which is pledging to hold the line on prices, luxury retailer Tiffany upped its prices by about 10% last year according to analysts.
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The decision to launch a smart watch under the Tissot brand is particularly revealing, says Pierre Maillard, a veteran observer of the Swiss watch industry and editor of Europa Star, a trade magazine.
More than that, La Chaux-de-Fonds is essentially the watchmaking capital of the world, home to the workshops or corporate headquarters of Rolex and Patek Philippe, Tissot and Girard-Perregaux, Ebel and Omega, many of which were founded here.
James Tissot's 1866 portrait of the Marquise de Miramon, splendidly dressed in a pink peignoir trimmed in show-stopping pink ruffles, shows her looking strangely vulnerable among many costly possessions, objects that may one day break but do not die.
The Vice President for Tissot, the affordable luxury watch brand owned by the Swatch Group, told Reuters in an interview last week that the company will make fewer watches to save on production costs rather than pass higher prices into clients.
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