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While 60 million households is respectable distribution for a second-tier cable network, Current has long suffered from poor channel placement, low visibility and a diffuse brand identity.
FORBES: Current TV Sold To Al Jazeera; $500 Million Deal For Al Gore and Co. [UPDATED]
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The company could, for example, start offering an a-la-carte service, on a premium tier to customers, pitting it against traditional cable companies.
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Above all, Kent had a vision to build a cable company that operated in second-tier suburban markets and college towns with low population density.
FORBES: Strategies
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DirecTV initially wanted to put the channel on a specialty tier that subscribers would have to request to see, but Time Warner Cable was greatly opposed to that because it would limit revenue from subscription fees and advertisers.
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One possibility: Cable operators may decide to relegate all their sports channels to a special tier that costs extra, rather than being forced to carry them all broadly.
WSJ: Comcast Ordered to Carry Tennis Channel More Widely
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Currently their main obstacle is the unwillingness of cable operators to put a network of interest to only a fraction of their viewers on a tier available to a broad number of their subscribers.
WSJ: Comcast Ordered to Carry Tennis Channel More Widely