And that's because throughyourexperiences and the experiences of those around you, including consumer groups and enthusiasts, efficacy is discovered in a decentralized, efficient way.
What they really meant was: Tell your story of deep, dark emotional conflict, and frame yourexperiencesthrough a lens of hardship (even better if it leads to redemption).
If you make an attempt to attract members who are already social media influencers, then news about your efforts will spread organically through blog posts, social networking updates and more as your panel members share their thoughts and experiences with their own followers.