However, if you change strategy and start developing your own content as a thought leader, you have a short-term gain and you help build your long-term brand, which ultimately is more important.

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The site is the brainchild of the NCAA and Thought Equity Motion, a Denver-based specialist in digitizing and storing video content online.

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Netflix, just as any thought leader in the marketing world, knew there was a space for original and or in-demand content in the streaming space.

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While many providers of executive education will be moderately successful, those that are thought leaders, thereby standing out with exceptional content will be the ones to garner a substantial share of the multi-billions of dollars being committed to executive education.

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