Loyal readers will know that I like whisky, or as they spell it in Ireland, whiskey.
Oh well, as they say, all publicity is good publicity as long as they spell the name correctly.
Defined contribution plans, which are simpler because they spell out only the money going in, are getting more generous, too.
They spell out the fact that the company collects and compiles data about its users based on their activity on its various sites -- from its search page to Gmail to YouTube to phones running its Android operating system.
But I do know a few things about names, and about names in politics, and what I know is: (a) brand names sell in politics, and (b) like in showbiz, it may not matter what you say as long as they spell your name right.
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The strategy of freaking out every time there is a slightly scary virus on the horizon and then forgetting about it until a scary movie comes out and then forgetting again is not an effective way to guard ourselves against infectious diseases that are always everywhere, always evolving, and usually not that big a threat at least, not until they spell real danger.
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They had a spell of four or five minutes where they showed a bit, scored twice and changed the game.
The candidates are so overwhelmed by corporate dollars in advertising that they have to spell their names for the reporters.
However, theirs is also an expensively assembled squad with enough talent to hurt the best of sides - and in an eight-minute spell they ruthlessly exposed City's fallibility.
By pushing up the offering price to its upper limit and by expanding the offering to allow more insiders to cash out, they broke the spell that momentum casts over investors.
Most were printed or they were a scrawled combination of block and cursive letters, and some students were so used to texting "thx" that they struggled to spell "thank you, " she said.
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They do not spell out the implication of their analysis (though many private Indian commentators do): that if elements of the Pakistani army and government were involved in the attack, their intention was precisely to create friction with India.
The militants' success means they are under little pressure to negotiate or even to spell out what exactly they want.
Saracens had been pushed back but as the half-hour mark approached they enjoyed a decent spell of possession and re-took the lead.
They mostly do not spell out how much public disclosure there should be of big pay packages, other than those for board members.
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Darren Murphy then went very close for the visiting side as they enjoyed a good spell of their own, with keeper Alex Cisak requiring two efforts to prevent his effort from crossing the line.
At his best he's a very destructive forward, and if Flutey finds some of the form he showed for Wasps in his previous spell then they'll be there or thereabouts, but I don't think it's going to be an easy season for them.
And to kick it all off right, they've launched a new website to spell out their new HD packages and they're also throwing a big party after the Emmy's this Sunday.
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One source described Welsh Labour MPs as "sleeper cells" just itching to stand up and spell out what they really think.
But, while Magnus Pehrsson's side continued to look vulnerable at the back, they responded with their best spell of the match and could easily have levelled.
Both parties have both been very effective in using the tools of the media to spell out what they represent and point out the great contrast between their positions.
The plans are expected to emphasise the importance of grammar, setting out exactly what children should be expected to be taught in each year of their primary schooling, as well as giving lists of words they should be able to spell.
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Behind him, another from the US, all interested in what Rupert and James Murdoch, then Rebekah Brooks will - or will not - say and what the UK's top policemen until a few days and hours ago will want to spell out as they bow out.
Among a series of proposals in the report, Yes Scotland called on the STUC to urge all political parties to spell out how they would create a more socially just country in the event of a Yes vote in the independence referendum, which is due to be held in the autumn of 2014.
It was an authority they had exerted from the first whistle and, despite a spell of South Korean pressure in the second half as they pressed for an equaliser, Argentina were thoroughly deserving of the points.
But the ban doesn't spell out what chemicals they can use to replace phthalates.
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