Mark Bellis, who led the research in Liverpool, says people just don't tell the truth in surveys, partly because they genuinely don't remember but also because they are selective.
Then there is the commercial -- I don't even remember what they were pitching -- of two or three kids in the kitchen making a mess after spilling the cereal.
Even if Bradford don't make it to Wembley they will have two cup shocks to remember fondly after they disposed of a full-strength Arsenal team on penalties in the last eight.
"People remember it was a show house, but I don't think they come in because it was a show house, " said Ms. Barbi, who is an agent with TTR Sotheby's International Realty.
Remember, Spain and Italy are only paying those rates on new debt - and they don't pay it at all unless they have to raise money from the markets at the time when the yields have spiked.