Of course, new media such as the Internet, social media, and SMS advertising also stand to make huge gains in this cycle as theybecomeentrenched media for political advertising based on their highly effective use by Obama in the 2008 election and subsequent evidence of an ability to engage in effective targeting.
But they lightly question the wisdom of letting such policies becomeentrenched, asking for example whether the children of affirmative action's beneficiaries should themselves be eligible for a helping hand.