Flu viruses change their look every fall, and a vaccinemaker has to guess early and correctly which strain will dominate.
But Jamaica's are more clearly sportswear, and in color, pattern and tone, their look is joyful and lighthearted.
"Going forward we will be developing products that are much more advanced in their look and feel, " he explained.
The dispute between Apple and Samsung is less over how the devices work and more over their look and feel.
American, just emerging from Chapter 11 bankruptcy protection, had ordered a whole lot of new planes, so they decided to reassess their look.
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Donning baggy ones and then hoisting them up to change their look after school hours is a simple and effective way of thumbing your nose at the system.
"The firefighters are having to look to each other, look to their families, look to their faith and look to the firefighter support network to get through it, " an emotional Lozano said.
How can companies and their sales teams look their best and win the sale over the competition?
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Their homes look like pages out of interior design magazines, their thoughts processed through the filter of too much money and not enough reality.
If you watch their games, look at their defense, they're going to give you plays.
They will also be using their windfall to look after their sons Stephen, 41, and Mark, 43, and their four grandchildren.
Dr Cho not only scanned their brains to look at their physical characteristics, but also measured their performance in memory and understanding tests.
As in Albania, the ethnic-Albanians in Macedonia, who may number up to 35% of the 2.2m population, have been doing their best to look after their destitute cousins.
They come from numerous sources: from players logging in through their console (Xbox, Wii, etc) to play the game, using apps on their phone to look at their teams and make trades, and logging in through the Web to check out the options market.
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Their silhouettes look like those of hunchbacks, because of the treasure sacks slung over their backs.
Their broad shoulders look menacing but their eyes show wariness and they are incredibly shy.
It is hardly surprising, that in a country which is so centralised, voters ignore their councillors and look instead to their representative in Westminster for redress.
In addition to their Western look and feel, they carry Western messages such as freedom, tolerance and inclusion.
Some in the party doubted the evidence of global warming, but they had to make their scepticism look credible.
Another concern: ETF strategists can make their performance look better by switching the yardstick they use to measure it.
The pension guys need lofty projected returns to make their funds look solvent.
"It's a little like a spaceship landed, " he said as council members got their first look at the design.
Till now advertisers have used the technology to make their brands look innovative.
Their efforts look increasingly likely to be sealed with a handshake between prime minister and first minister on Monday.
Most men prefer swimming briefs, no matter how unathletic their bellies look.
While women generally are much more attuned to making sure their toes look good, men aren't always the same way.
Some auto makers are looking to make their systems look less new, embracing what customers may be comfortable with already.
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Big banks are now wrestling with how best to use the Internet, and some of their plans look distinctly off-centre.
Apparently celebrities like Brad Pitt, Jennifer Aniston and Madonna like the way their butts look in these jeans also.
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