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Indeed, the M6 like the current-generation M3 more or less abandons previous notions of the Ultimate Driving Machine.
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Unfortunately for BMW owners, this is hardly the first time that sudden engine stalls have besieged the owners of the ultimate driving machine.
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Pretty good reason to spring for the Ultimate Driving Machine.
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So, too, does the idea driving the ultimate driving machine, BMW. This company has stayed on track with this fundamental notion for as long as its cars have been running.
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Is BMW really the ultimate driving machine?
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But BMW is the Ultimate Driving Machine.
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In sync with the show's evocative look back, Martin Puris, the genius "Mad Man" behind the automotive company's tag line "The Ultimate Driving Machine, " introduced the program's opening ad, a superbly crafted vignette, complete with historical footage, that brings to life the story behind the car and how it came to stand for what it does in the minds of consumers.
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BMW, for example, has successfully fused its global slogan of the "ultimate driving machine" with a Chinese-style declaration of ambition.
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Now, they can jump from their first "I can just manage this" vehicle to the ultimate "my company went public" driving machine without ever owning a sedan.
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Raymond Freymann, managing director of BMW's research and technology group, gets decidedly agitated at the mention of speed restrictions, and not just because customers are unlikely to pay top dollar for a hobbled Ultimate Driving Machine.
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