Despite the threat of recent entrants and relatively low barriers to entry in the car-sharing space, Zipcar possesses several strengths which it can use to its advantage.

FORBES: Three Reasons Why Zipcar's Worth $11

The relatively low barriers to entry remain one of the most alluring features of the internet and the greatest threat to any incumbent firm.

ECONOMIST: eBay

All data obtained was then recorded into field research forms or entered into a digital data base for subsequent evaluation and entry into the Shariah-Jihad Threat Level Matrix for scoring on a score of 1 through 10.

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