The 36-year-old Larsson, who now plays for Swedish club Helsingborgs, left the Glasgow club to join Barcelona in 2004 after seven prolific years at Cetic Park.

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Artemis Racing represents the Royal Swedish Yacht Club, KSSS, Sweden's largest and oldest sailing club.

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He has made it a rule that only Swedish is spoken at the club.

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Simpson was a strategist for the team that represents a Swedish yacht club.

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Goran Tunhammar, head of the employers' club, says Swedish companies are only adapting to a global market where top dogs at American and British companies, for instance, get much bigger salaries than their Swedish counterparts and lose much less than the 60% that high-earning Swedes pay in income tax.

ECONOMIST: Those egalitarian Swedes

Chansa, who plays for Swedish club Helsingborgs, is optimistic of the Chipolopolo's chances despite being in a tough looking Group C alongside Cameroon, Sudan and reigning champions Egypt.

BBC: Zambia's Isaac Chansa