Will the customer still respect us in the morning?
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The first challenge is to draw the right line with respect to customer intimacy.
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Keeping that culture strong and focused on the customer takes a unique leader that consistently earns trust and respect.
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It needs to focus on services and in that respect the new health monitoring feature could be a way to capture long term customer loyalty.
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In using social networks, issuers will need to respect the social nature of the media and focus outgoing messages on discount and promotional announcements and responses to customer inquiries.
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