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Through the first six months, ESPN the Magazine reported a 26.4 percent increase in advertising pages, according to figures from the Publishers Information Bureau.
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Ad pages for Sports Illustrated were down 5% in the last six months of last year, according to the Publishers Information Bureau, and the magazine's parent, Time Inc.
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The industry has weathered a dramatic economic downturn that sent advertising pages plummeting more than 25 percent in 2009 compared to 2008, according to the Publishers Information Bureau.
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The U.S. edition of Elle achieved a 9.8 percent increase in sales of ad pages last year, and more than a 12 percent gain in ad revenue, according to the Publishers Information Bureau.
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In terms of ad pages, the business titles reported an 8.3 percent increase to 3, 359.42 pages, while the overall industry was up 0.3 percent, according to data published Monday from the Publishers Information Bureau and analyzed by Talking Biz News.
FORBES: Biz Titles Outperform Mag Industry In Second-Quarter Ad Sales