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Countless research has been done to illustrate the rift that exists between sales and marketing from the misalignment of objectives to the disconnect in basic communications.
FORBES: The Integration Metric
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You can use these same home tours to get a head start on selecting your listing agent by asking the agents you interview to give you a preview of what they would recommend in the way of preparing your home, timing your listing and marketing your house to achieve the objectives you set in Step 1.
FORBES: 5 Things to Do Now to Get Your Home Sold in 2012
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To ground our focus, Big Data should help us accomplish the overarching objectives central to every marketing enterprise acquiring, maintaining and growing customer relationships and measuring all efforts across channels against these goals.
FORBES: The Four Data Waves And How They Help Us Meet Marketing Goals
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However, these have been more driven by marketing objectives than truly rethinking the care delivery model.
FORBES: Great News: HealthIT is terrible and expensive
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Getting the firm moving requires bringing key participants together legal, marketing, sales, compliance and IT to determine business objectives and then engage the workflow from there.
FORBES: Financial Advisors Turn to Tech for Compliant Social Media Activity
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As social change messaging continues to filter beyond marketing and into broader business objectives, communicating respectfully with the 85% of consumers who are female will no longer be optional for advertisers.
FORBES: Gender and Ethics in Advertising: The New CSR Frontier?
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Maniacally measure the effectiveness of a content-driven digital strategy and fine-tune against marketing objectives.
FORBES: Knowing Your Buyers Is Half The Journey
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In addition to productivity as it ties to time worked, there are also the productivity bonuses associated with the ability to safely use social networks like Facebook and Twitter to meet corporate business objectives in areas like marketing, customer service and sales.
FORBES: Social Media In The Office: Two Truths And A Lie
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The trend will only start to accelerate as more marketers who grew up in the Internet era push for it and specifically, tie it to key business objectives like driving incremental sales or lowering marketing costs.
FORBES: Connect