That, surely, is the magic of Apple.
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The Magic Charger itself matches the materials, look, and feel of Apple's Magic Mouse perfectly.
ENGADGET: Mobee's inductive Magic Charger for Apple's Magic Mouse really is magical
Like the Mobee Magic Charger for Apple's Magic Mouse making its worldwide debut today.
ENGADGET: Mobee's inductive Magic Charger for Apple's Magic Mouse really is magical
Even a movie was made about the company and its founder Mark Zuckerberg (and it was a pretty good movie, too.) Facebook was on its way to cultivating the same magic and mystique Apple and Steve Jobs were shrouded in.
Bushnell says he is worried that Apple is starting to lose the magic touch that Jobs brought to the company.
The man who built Apple retail stores into the preeminent spot in American retailing is attempting to work his magic again, this time at Penney.
"Investors pushed the shares high because they believed in Apple's magic with devices", he says.
He believes the main reason behind vinyl's comeback is a desire to conjure up the magic of buying music--a feeling that's been lost in the era of immediate gratification offered by Apple and Amazon.
Andy's a super smart person, having done stints at Apple, General Magic, WebTV and Danger before starting the Android project.
Apple is now getting close to that 20% magic mark of the total mobile sub base.
But the making of screens, like a good magic trick, helps to redirect our attention from what is happening behind the scenes, where Apple is finding more ways to pump its media to us, for a fee.
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Honestly, the Mobee Magic Charger is an idea so good that it makes you wonder, why didn't Apple think of that?
ENGADGET: Mobee's inductive Magic Charger for Apple's Magic Mouse really is magical
But once Apple's ability to command top dollar starts to slip, get set for the end of the magic act.
"Customers around the world are experiencing the magic of iPad, and seem to be loving it as much as we do, " said Steve Jobs, Apple's CEO.
ENGADGET: Apple sells two million iPads, international launch likely the main culprit
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