The mad genius behind Kavarna's mini-boom is Tsonko Tsonev, mayor since 2003.

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The "mad genius" concocts music that is as mesmerizing as it is odd and eclectic, running the gamut from electronic trip-hop to guitar heavy arena rock and earnest, acoustic singer-songwriter work.

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In sync with the show's evocative look back, Martin Puris, the genius "Mad Man" behind the automotive company's tag line "The Ultimate Driving Machine, " introduced the program's opening ad, a superbly crafted vignette, complete with historical footage, that brings to life the story behind the car and how it came to stand for what it does in the minds of consumers.

FORBES

The current version is merely a wired proof-of-concept, but Mad Genius plans to eventually make it wireless and hit Kickstarter for funding.

ENGADGET