It turns out that the long-tail theory, while true, has a nonintuitive corollary: Aggregators are the ones who benefit most from all that choice.

FORBES: Magazine Article

One weakness of this otherwise excellent book is that it tries to apply the theory of the long tail to fields far beyond entertainment and e-commerce.

ECONOMIST: What the long tail will do

But if individuals have the opportunity to pick better, more ideally suited entertainment from a far wider selection, they will take it, according to the theory of the long tail.

ECONOMIST: What the long tail will do