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Make a Moda purchase, and the implicit aspiration is that you're buying into an exalted fashion-forward lifestyle a sorority of good-taste gals.
WSJ: The Ladies Behind Moda Operandi | WSJ. Magazine May 2013
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It was then that he caught the attention of LVMH chairman Bernard Arnault, who throughout the 1990s was creating an empire by buying out distressed family-owned fashion houses that were running out of cash to grow their businesses.
WSJ: The Future of Armani
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The aim is to entice customers to allow Burberry to record their buying history, shopping preferences and fashion phobias in a digital profile, which can be accessed by sales staff using hand-held tablets.
ECONOMIST: High-tech fashion