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The brothers set up the sandal company using the brand name Gandys Flip Flops in 2011 and currently donate 10% of their profits to an existing orphanage in Goa.
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The difference is that you are investing time, resources, and money into branding, marketing, infrastructure, all to create your brand against the existing vision and mission of the company.
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As the company acquired more and more dealership groups starting in the late 1990s, it retained the existing local brand names for 15 groups, like the Maroone Automotive Group in South Florida.
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Everyone acknowledged from the start of its bailout adventure there might be enough existing products that could be spiffed up, and enough brand equity, for the company to revive in the short term.
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