Similarly in thecase of Disney while advertising revenues for its media networks increased by 4% between 2007 and 2011, the affiliate fee grew by a staggering 44%.
Upstarts such as NJOY, Vapor and Logic are spending more on marketing and advertising, to make thecasefor their products as a viable smoking alternative.
It remains to be seen if social media applications of this sort are a good value foradvertising dollars, but if it is thecase, Starz has a big headstart on their competitors.
The opportunity to offer targeted advertising based on a user's location should help these and other firms win a slice (or in Google's case, expand its slice) of the huge market for local advertising.
His colleague, chief executive Alastair Hamilton said he acknowledged why the executive had reduced advertising but said he believed a special case should be made for Invest NI.
The refunds announced Tuesday stem from a case originally filed in 2010 against NBTY for making false and deceptive advertising claims about their nutritional supplements.