Empower your team to incorporate the multicultural consumer into the overall brand strategy.
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Who bring an exquisite blend of art and science in framing the brand and business strategy.
He was credited with returning the company to profitability and was responsible for the development of the Drambuie brand rejuvenation strategy.
The 90-second commercial revealed a brand strategy that leverages the unmatched capacity of the Chevrolet product lineup to provide just the right rides for each of a long roster of demographic targets.
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This is one that reacquaints the brand with the business strategy, elevates the CMO and marketing team to the level of business strategist, and reconnects sight, sound and motion but in a digital context, and creates differentiation beyond the campaign.
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The new BMW Group iPod Out support mirrors the innovation strategy of BMW ConnectedDrive for the BMW brand and will be part of the new offer called MINI Connected for the MINI brand.
ENGADGET: BMW supports iPod Out, fills your 2011 auto with 2001's finest user interface
If we can agree that great strategy is the foundation of every great brand, then the art of asking the right question is at the core of every great strategy.
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In 2008, the company implemented a new strategy to turbo-charge the brand.
The big ticket item was the purchase of a majority stake in Puma in 2007, which gave the company a stronghold in the sports and lifestyle market and a premiere brand as the centerpiece of its new strategy.
The other "arm" in Mr Elop's strategy is to capture the brand loyalty of the next premium customers while they are still poor.
BBC: Nokia is off the burning platform - can it reach shore?
Ms. McDonald has recovered with a completely new strategy for the brand, turning around her Frankfurt-based startup over the past couple of years.
The first is that marketers are desperately trying to link digital usage, digital platforms and brand in a meaningful way so that they have something more than just another targeting tool, but also something that helps with brand strategy in the digital world.
Brand Keys was selected based on the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digital communication platforms, enabling brands to locate the spot where strategy and technology intersect.
The chameleon-like Clinton ultimately proved willing to abandon the Democrats, embracing a triangulation strategy that strengthened his personal brand at the expense of his party's brand.
The experience has highlighted one of the core underpinnings of our brand: With a great product, the right strategy, and a smart way to connect with our target customers, Turn was confident at our moment of decision.
It really is the time when everyone from the office professional to the university student and those that are retired have easy access to the technology, the platforms and the small service providers to help them craft a brand strategy and identity that many not only want, but more importantly receive the professional service they deserve.
Boots says the Halfords brand no longer fits its strategy which is to concentrate on health services in its own stores.
Here, Boff explains why the unorthodox Sub Rosa has been a good fit for the iconic brand and its overall agency strategy.
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One Equity next zeroed in on its primary strategy: building the brand.
The key is building the right social strategy for your brand.
Working closely together, the team was able to architect a cultural movement strategy which linked the cultural insights with the brand purpose.
"This is the first part of our strategy to open mono-brand stores in key opinion-forming cities throughout Europe and the States, " David Crickmore, the company's CEO, told CNN in an interview from his office in Oman.
While Coke may be able to differentiate Dasani because it adds minerals to improve the taste, Dixon questions its recently adopted three-tier water strategy, which puts Evian as the premier brand, Dasani at the mid-level, and Dannon at the bottom.
Alexa Knight, of the research and strategy firm The Sound says: The return is reinforcement of brand values or product attributes through alignment with an event that truly mirrors those values or attributes.
The team developed a story telling strategy that focused on two-way communication between the brand and customer.
The brand has a well-organized social strategy across networks, including Facebook, Twitter, Pinterest, YouTube, Instagram, Tumblr and LinkedIn.
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This strategy has helped destroy the brand value of Big Three sedans.
Further, the company says that despite this scam, the acquisition of ERA is well aligned with its growth strategy in China and that it will maintain the Siwei brand.
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Part of the process is creating a brand and a marketing strategy for your operation.
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