First, creating a global position for Chevy marketing matches the move that Akerson made earlier with the Cadillac brand to form a new position that he recently filled with Bob Ferguson.
FORBES: Mahoney Leaps From VW To Head Chevy Global Marketing
Though the company is declining from its current level of 69% market share given the pace of growth in the Chinese market, it still has many advantages over its peers mainly in the form of brand name and large number of subscribers.
FORBES: China Mobile Loses Share But Still Adding Beaucoup Subscribers
Identity drives everything associated with a brand, all the signals consumers pick up and from which they form their opinions about the brand.
FORBES: Coca-Cola Takes A Branding Cue From Will.i.am.: Use What You've Got For a Fresh, New Start
In 1985 Brilliant teamed with counterculture icon Stewart Brand to form the Well, or Whole Earth 'Lectronic Link, a kind of online salon of artists and thinkers that is still in business.
Besides buying ads, EA Sports buys brand names, in the form of license agreements with pro sports.
The product itself adds to the brand universe, giving it physical form.
Jacques van der Watt's highly conceptual brand, which values the form and functionality of clothing over the frivolity of trends, has for over a decade helped forge a contemporary identity for South African fashion.
CNN: Why African designers are finally in the fashion spotlight
They form the core of its brand identity.
FORBES: The Republican Party Has A Brand Problem, And We Have The Evidence To Prove It
Investors seem to be willing to bet on some form of rescue plan for the brand.
FORBES: Lenders 'Not Impressed' With Indian Billionaire's Dying Kingfisher Airline
Color as a branding application is one of the simplest ways to form consumer associations with a brand.
FORBES: The Target brand gets the simple things right (and a lot more)
To the brand marketers and Presidential candidates, if you want to form a deeply rooted relationship with the Heartland consumer, you must first understand their lifestyle and core beliefs.
FORBES: Romney and Obama's Common Bond: Disconnect with New Heartland
All of these elements, including social media, shape or form the way that a consumer hears about a brand or offering.
Creating and investing in a new line of products is a very expensive form of advertising, and I think both the retailer and brand do want to measure success in sales dollars, not media impressions.
FORBES: Retailer/Designer Collaborations -- The Missing Link
Profits collected in the UK and other major markets are funnelled out via a network of subsidiaries, in the form of royalty payments for intangibles such as use of the brand or technology developed inhouse.
The most menacing of these is that posed by archrival Samsung, whose windfall profits from sales of memory chips and huge internal demand for advanced logic chips for Samsung-brand electronics products like smart phones give it sizeable advantages in the form of both financial firepower and in-house vertical integration.
FORBES: 2013 Looks Like A Banner Year For TSMC But Threats Are On The Horizon
Brahma, though stronger, lacks a premium-brand soft drink, which its former arch-enemy has in the form of Guarana Antarctica, a type of fruit soda.
Many doctors see a lot of brand name drugs that treat most, if not all, chronic conditions like high cholesterol, hypertension, asthma and diabetes available in cheaper generic form but paying to delay generics is unnecessarily keeping certain brand names on the market.
FORBES: AMA Wants To Stop Pharma Pay-To-Delay Tactic On Generics
While brand-based TLDs may see some form of success, it will not be the type that most associate with domains, which is typically based on scaling and growing business.
Speaking of gifts, we've got two huge presents in the form of songsters Jonathan Coulton and John Roderick, who will be playing a trio of brand new holiday classics off their new record, One Christmas at a Time.
The latest automaker talking about dealerships and the customer experience is Ford in its overhaul of its struggling Lincoln brand, which kicks off with the launch of the upcoming Lincoln MKZ sedan, introduced in concept form at the recent Detroit auto show.
These magazines are the highest level of content that there is, and to take that brand of content that now is in magazine form and adapt it to other types be it television shows, or feature films, or digital channels, and again across the different platforms means there are going to be many types of opportunities, depending on the magazines and what their goals are.
Coming up, with speak with an Iraqi political leader about the breakdown in efforts to form a new government, and a troubling dispute with the U.S. I'm Madeleine Brand.
They are using the unique advancements of the AMD Embedded G-Series APU to develop a brand new generation of highly differentiated, energy-efficient, small form-factor embedded systems that can deliver the vivid visual experience expected in our always-connected world.
ENGADGET: AMD announces Fusion-based Embedded G-Series platform
It's essentially the marriage of an Xbox 360-style GamePad to a 5-inch screen, all powered by NVIDIA's brand new Tegra 4 mobile CPU. But the device's origins aren't quite as glamorous as its form, even in prototype stage.
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