In one case study, the report found that in one zip code in the Mission, 52% of Airbnb guests visited the Mission, while just 17% of hotel guests visited the same area.
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The company has not only a large user base but highly targeted demographic information about its users including age, gender and zip code that is sought after by campaigns.
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As soon as a snapshot appears, workers have 10 seconds to identify the ZIP code so that the parcel finds its way to the appropriate loading area.
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When I tried it, I was the only match in my zip code, suggesting that I, like so many others, would be easy to re-identify.
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On that Web site people can enter their zip code and find opportunities to volunteer in their area or local charities to which they can donate.
Collaboration with Microsoft resulted in a feature that lets Focus owners punch in their zip code and see if their local utility offers lower rates for electricity use when demand is low.
We know that our circumstances of birth, race, gender and zip code do not determine our outcomes as adults.
Bankrate also has a nifty box that shows you who has the best mortgage rates in your Zip Code.
Catherine D'Ignazio developed an embeddable map that shows where signatures came from, right down to the zip code level.
They estimate that 35% of Joplin was destroyed, mostly in the 64804 ZIP code.
"When Google knows that I'm a man, and I live in this zip code, and I went to this school, and I have these interests, my entire experience gets better, " he explains.
The area covered by Breezy Point's ZIP Code had the largest percentage of New York City households that received a Sandy-related disaster loan from the U.S. Small Business Administration, which are used for long-term rebuilding, including elevating homes.
Stroud argues that it's a mistake not to include older consumers in an overall marketing strategy that divides potential buyers into worthwhile categories such as education level, race, zip code, income and buying preferences.
But Passport, which stores personal information on Microsoft's servers, still lets customers use wildly insecure passwords like "password, " and lets anyone who knows your zip code take several cracks at guessing the personal "secret question" that resets the password.
Volunteer Lenore Snyder, however, said that she did not want to be identified and as a result did not provide her zip code and some other identifying characteristics in her profile.
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