The idea was to create a lifelike subject with controllable wings, as part of research testing a hypothesis about male displays of aggression in the species.
With so many unknowns, the programme teaches participants to treat their start-up as if it were a typical research project, amenable to the same iterative process of hypothesistesting and experimentation.
There is no such thing as testing the climate change hypothesis under repeatable conditions and getting repeatable results, yet the scientific method demands this.
Whereas traditional product development would involve making product decisions using business intuition and knowledge, Zynga turned decision-making on its head by hypothesis-driven product testing, quick analysis and agile roll-out based on how customers behaved.