Self-publishing has become the most powerful and effective device for test marketing your book around.
After test marketing success in France, it was moved to the United States in the mid-80s.
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In traditional test marketing, a game designer might test different versions of, say, a polka-dot cow with a focus group.
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Next month, the group also will start test marketing a concept called the Soil Trust, an ambitious loan guarantee for money lent to local enterprises.
You can test your marketing and get more promotion than you ever could on your own.
In Los Angeles the company is test-marketing an herbal tea drink called Carpe Diem that's supposed to boost the immune system and improve metabolism.
Typical test-marketing survey mumbo jumbo suggests that the phone would offer "all the exciting Google services from the PC" and -- thanks largely to targeted advertising -- affordable (as it's been suggested) flat-rate data service and a three-month trial.
In June, Facebook unveiled its exchange and brought on a few preferred marketing developers to test it out.
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Most bulk mail programs used to manage mailing lists, promotions and other forms of electronic marketing have a test tool that will work out what chance the messages have of getting through industry-standard spam filters.
He has become both the company's de facto chief marketing officer and chief test driver.
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Imagine if she had gone public urging women not to fall prey to Myriad Genetics marketing the BRCA1 genetic test.
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In part this is because large trials are also marketing efforts: doctors who test the drugs are more likely to prescribe them, and drug firms prefer that their patients be rich.
"This ride has really stood the test of time" said Johanna Zaki, marketing manager for Central Amusement International.
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Is it also based on marketing and no doubt thousands of test subjects?
It launched its Vietnamese website last September, its first foreign foray and a test for its ability to run logistics and marketing outside China.
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These companies are smart to get an early read on new technologies so that they test it and determine if it is scalable across their marketing networks.
The report said head teachers and council officials also wanted to see a stronger literacy element and a test that would avoid commercial exploitation, such as the marketing of practice materials to parents.
The cloud provides a low-cost way for engineers, product developers and even marketing folks to experiment with new ideas and test their feasibility within a short timeframe so that they can quickly move forward with successful ones.
Today, as little as 20% of the marketing effort is done upfront before putting elements to the test.
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Product designers test concepts through social media, while digital designs make sales and marketing easier in the physical world.
Although, unlike a Tay-Sachs test, BRCA tests make no definite predictions, some manufacturers are marketing them especially for Ashkenazim.
An IDEO team in New York built a series of live websites to test the appeal of the ideas to consumers and analyze the effectiveness of different marketing messages.
And after all, there is no better way to popularize a new test than to put it in the hands of drug sales reps who are marketing a drug that lowers it.
In my test, the app was 22% sure that this alleged thief is a marketing acquaintance of mine in New York and it was 58% sure that this troublemaker is a teacher I know in California.
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